28 Essential Content Creation Tools for Businesses

Today, running a business involves creating a significant amount of content. Whether it's for emails, social media, or websites, content permeates every aspect of operations, and fortunately, there are plenty of tools available to streamline the process. Besides the essentials like lights, cameras, and tripods, other tools are essential for creating high-quality content.

With the proliferation of content creators on the internet, producing engaging content has become crucial but challenging. Consequently, a plethora of tools and apps have emerged to aid in content creation.

Businesses must acquaint themselves with these tools to distinguish themselves and thrive. In this blog post, we will delve into the tools that can assist businesses in crafting superior content for their campaigns.

What is a content creation tool?

Content creation tools are like computer programs or apps that help you come up with ideas, organize your content, make cool pictures or videos, and share your content with others.

Some examples of content creation tools are Google Trends, Canva, Trello, WordPress, and ChatGPT. These tools often use smart computer stuff called AI to help businesses work faster and better on their content.

Explore the 28 Best Content Creation Tools 

Take a look at these top content creation tools sorted by type to find apps that fit your content marketing plan. Whether you want to work faster or experiment with new things, there are programs out there to assist you.

1. Google Gemini AI

Google's Gemini AI, formerly known as Bard, stands out as a highly effective content-creation tool. It can collect information, spot trends, suggest content ideas, identify SEO keywords, and organize topic clusters for your blog posts.

To kickstart your content research using Gemini AI, begin by stating your marketing goals and asking questions related to your topic. For instance, if you're in the real estate business, you can specify your target location, marketing objectives, and what you hope to achieve with the tool. 

2. Pinterest Trends

Pinterest Trends is a useful tool for researching potential topics for your social media pages. This free tool provides insights into what's trending on Pinterest and offers demographic information for each trend. You can also gauge the popularity of keywords you plan to target on social media.

While Pinterest Trends is tailored to the Pinterest audience, it can also give you insights into what people are interested in across other social media platforms like Instagram, Facebook, Twitter, and TikTok. You can use Pinterest trends to validate your content creation plan for social media.

3. Alsoasked.com

Alsoasked.com is another valuable resource for businesses looking to understand the questions their target audience asks about a specific product or topic. This tool helps identify common pain points, discover content creation opportunities, and create helpful content for your audience.

The tool gathers questions from the "People also Ask" section on Google and current search trends. Integrating these questions into your blog posts can improve your rankings on organic search results.

4. Semrush

Semrush's Keyword Magic Tool is a powerful resource that reveals what people are searching for on Google related to your topic. It provides essential data such as "Volume," which shows the average number of monthly searches for a specific term.

This tool helps you grasp the demand for different types of content, allowing you to allocate your content creation time more effectively. One effective strategy is to filter results by "Questions" and focus on keywords with a "KD %" (keyword difficulty score) of 0 to 29. This indicates that it's relatively easy to rank on the first page of Google.

5. AnswerThePublic

AnswerThePublic is a valuable tool that collects and organizes autocomplete suggestions from search engines like Google. Creating content based on these queries can significantly improve your SEO rankings.

To begin, enter a term to base your search around, such as "home improvement," and explore the lists of results or examine the data visualizations.

6. Google Trends

Google Trends is an indispensable tool that showcases trending topics and search terms on Google, indicating increased popularity. You can research topics, locations, and time ranges of your choice to understand how search interest compares.

This data from Google Trends helps you pinpoint hot topics in your niche, enabling you to create timely content that captivates your audience. Leveraging this technique, known as newsjacking, can greatly enhance your content strategy.

7. TrendFeed

TrendFeed is a cutting-edge research app designed to provide early insights into the hottest topics across various industries. It allows you to stay ahead of trends, break news stories, add your commentary, and shape narratives before your competitors.

Additionally, the app utilizes AI to swiftly generate social media posts in either a contrarian or supportive tone, enabling you to capitalize on emerging trends and maintain brand visibility in your market.

8. Feedly

In addition to creating original content, a solid content marketing strategy includes curated content. Curating content well helps establish your authority and ensures consistent posting. Feedly is among the top content curation and research tools. It allows you to access news from various sources and customize an information feed for your business. You can use this feed to monitor important topics and keywords and share them with your audience.

9. Google Docs

When it comes to writing tools, many defaults to traditional word processors like Microsoft Word or Pages. However, Google Docs offers an effective alternative to enhance your content writing process.

Google Docs is a free content creation tool suitable for:

• Collaboration within teams, departments, and locations.

• Tracking changes and maintaining control over final versions.

• Easy formatting, including adding images, GIFs, videos, and more.

• Quick content creation with built-in templates and useful add-ons.

• If you need to track, edit, and manage your content across multiple locations, Google Docs is a solid choice.

10. ChatGPT

ChatGPT is currently one of the most popular AI content-creation tools. This AI assistant can generate blog posts, social media content, emails, video scripts, and more—all you need is the right prompt.

Businesses can create large volumes of content with this free AI content creation tool by providing clear and concise prompts and iterating until they get the desired output. You can also create multiple versions of the same content for different audiences, store locations, and platforms.

For instance, a multi-location real estate business can generate SEO-driven landing pages with a ChatGPT prompt like: "Craft a 500-word blog post on 'how to pay property tax in Texas' in an informative, clear, concise, and friendly tone."

11. WordPress

While WordPress is primarily known as a content management system, it can also serve as a content creation tool.

Businesses can use WordPress to create and manage web pages and blog posts, optimizing them with built-in SEO plugins. The multisite feature is particularly helpful for multi-location businesses, allowing them to manage multiple websites from a single dashboard, ensuring consistency and simplifying administration. With multisite, individual websites can share themes, plugins, and media files, facilitating content replication across all sites. Adding a new site is also easy, as existing content and design assets can be repurposed.

12. Grammarly

Grammarly ensures your business's content is free of errors, typos, and tone inconsistencies. However, manually copying and pasting content into Grammarly or using its add-on for compatible sites can be cumbersome.

13. Hemingway

While Grammarly focuses on grammar and syntax, Hemingway emphasizes overall readability. It helps tweak sentence structure, avoid passive voice, and enhance clarity in content.

Using Hemingway can improve content quality and boost organic search rankings with better readability.

14. Notion

The notion is crucial for organizing content planning efforts. It allows businesses to manage projects, collaborate, plan, organize, and create content using built-in templates.

While Notion doesn't directly post to content management systems or social media platforms, it's valuable for organization and collaboration. This helps multi-location businesses store all content drafts, published works, and important documents centrally without additional infrastructure.

15. Trello

For businesses with multiple teams handling content, collaboration is key. Trello is a valuable tool for facilitating teamwork alongside content creation.

With Trello, you can set up boards for different content projects, assign tasks to team members, and oversee collaboration to ensure optimal outcomes. Trello seamlessly integrates with other tools like Google Drive and Slack for enhanced efficiency.

However, businesses may need additional social media management tools like cloodot to publish content from Trello boards online. This extra expense might strain resources, particularly for larger organizations.

16. Otter

Note-taking during meetings can be challenging, and it may distract team members from active participation and brainstorming. Boost productivity with speech-to-text tools like Otter.ai.

Otter is a popular AI tool for transcribing audio and video recordings. It enables businesses to:

• Transcribe meetings and structure content projects.

• Convert audio recordings into text for repurposing in blog posts, social media, and newsletters.

• Analyze customer interviews for insights and feedback.

17. Scribe

Repurposing content, such as product demos, into tutorials or social media content requires efficient tools. Scribe is a leading AI-powered content creation tool that allows businesses to capture website processes, create GIFs, and distribute them across various platforms. It also aids in editing screenshots, generating process titles, and compiling marketing guides.

18. Loom

Loom is an excellent tool for transforming meeting recordings into marketing content. It enables businesses to record and share videos for explaining processes, demonstrating products, or showcasing expertise. With Loom, businesses can:

• Create training videos for employees and customers.

• Enhance productivity by replacing meetings with recorded videos.

• Personalize sales calls with recorded product demos.

19. PicMonkey

The quality of images and videos significantly impacts content performance on social media and other marketing channels. PicMonkey is a versatile tool for editing images, adding text, customizing backgrounds, and creating graphics using templates. With PicMonkey, businesses can:

• Edit images effortlessly.

• Enhance graphics with text.

• Customize backgrounds.

• Utilize templates for social media ads, cover images, and posts across multiple platforms.

Image Tools

These content tools are designed to help you create captivating visuals, whether you're a seasoned designer or just starting. They're perfect for enhancing your blog, social media presence, and various marketing channels

20. Canva

Canva is an intuitive online graphic design platform offering a wide array of content creation tools suitable for both professionals and beginners. It enables users to craft visually appealing designs for blogs, social media, presentations, infographics, and more. With thousands of free templates available in the free version, Canva allows users to elevate their designs further with a premium subscription.

21. Microsoft Designer

Microsoft Designer is an AI-driven graphic design tool that simplifies the design process. Users can input text, and the software generates customizable design options automatically. Integrated with the AI system DALL·E 2, it can create images based on descriptions, making it ideal for illustrating complex or unconventional concepts.

22. Remove. bg

Remove. bg utilizes AI to remove backgrounds from images swiftly, saving valuable time when creating visuals that require cut-out images.

23. Nimbus Screenshot & Screen Video Recorder

Nimbus Screenshot & Screen Video Recorder, a Google Chrome extension, facilitates easy capturing and editing of screenshots, screen clippings, and screen recordings. Users can also convert videos into animated GIFs, making it perfect for creating tutorials.

24. Unsplash

Unsplash offers a vast collection of royalty-free images suitable for various content projects, including blogs and social media posts. With no costs or licenses to worry about, it's an excellent resource for creators on a budget.

25. Shutterstock

Shutterstock is a comprehensive stock image site providing not only images but also videos, music, and other media assets. While there are costs and usage licenses to consider, Shutterstock is a valuable option when sourcing content yourself isn't feasible.

26. Mockup Photos

Mockup Photos enables users to create digital and print mockups, placing screenshots and designs into real-world scenarios effortlessly. It's perfect for visualizing website designs or billboard concepts.

27. Giphy

Giphy boasts a vast library of animated GIFs and digital stickers that can add personality to social media posts and other content. Users can also create their GIFs with Giphy Create, customizing them with captions, stickers, filters, and drawings.

28. Tailwind

Tailwind is a top-notch content creation tool tailored for social media. It transforms photos (or stock photos) into engaging social graphics, allowing users to add text, adjust color palettes, and apply branding. Additionally, images are automatically sized for various platforms like Facebook, Pinterest, and Instagram, and users can post or schedule them directly from the platform.

Business success hinges on connecting with your audience, enhancing brand awareness, and establishing a robust online presence. Content creation plays a pivotal role in achieving these objectives.

While developing a compelling content strategy is vital, investing in potent content creation tools is equally essential to streamline the process.

Choosing the right platform for customer experience management is crucial, and Cloodot excels in this regard with its Unified Inbox, team collaboration features, multi-channel review management tool, customer management tools, security and privacy measures, and advanced analytics capabilities. With these tools, businesses can streamline content creation, communication, and customer engagement to achieve optimal results.