How to handle negative reviews and how to make use of them for a positive change. 

Making positive changes with negative reviews

## **Why do we say negative reviews are useful and how to make use of bad reviews?**

> “Bad service. Low-quality product. I would never recommend this.”

Every one of us may have experienced this blow of **negative reviews**. Imagine a stranger who walks against us in the street shouting, “you are a bad person!” to our face! We may get hurt, cry, feel down, or be annoyed.We may end up shouting back at the stranger the first insulting words from the top of our head or we may just walk away, carrying the pang.

Well, we don’t have to imagine a customer (and sometimes, many of them) telling the public that our service/product is bad. That happens. Along with good reviews praising us, We’ll receive the negative ones too.

As we said in the first case, we may take this personally and may get hurt. We may delete the review altogether instead of responding to it. What’s worse, we may react the same way.

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But, are bad reviews that bad? Is there any way we can make use of these reviews to improve the business? In fact, there is. Negative reviews are many times better than positive ones if we have the heart to accept criticism and a will to learn from mistakes.

Still, You may have trouble dealing with the question, how to respond to bad reviews on Google and/or social media. Customer review is the most important factor in your online ranking. You must take care while responding to negative reviews. Don’t worry, we’ll tell you how.

## Bad reviews don’t define your business.

I admit it’s not very easy for us to take criticism lightly. However, we’ll have to remember however hard we try, we can’t be perfect. We’ll have flaws and that’s okay. The most important thing is, these bad reviews don’t define your business, just like your past flaws don’t define who you’re today.

To make them our ‘past’ mistakes, of course, we’ll have to get past them. Know that admitting our mistakes is the first step to improvement. It’s all about learning from our mistakes and becoming better.

Ultimately, as you overcome your weaknesses, you’ll avoid bad reviews in the future.

## Negative reviews aren’t that negative.

Imagine that we pay attention to good reviews alone. Eventually, we will assume that we are the perfect business without flaws. We may never notice our shortcomings before they will seriously damage our business.

**Negative reviews** just make us aware of our mistakes or shortcomings. They tell us where we’ve gone wrong and what we’ve to care more about.

It’s our turn then to realize these issues and take positive steps to solve them. Take each of those reviews as an insight into your weak spots. The next thing to do is to think about ways to fix that fault. Call your whole team and work together to right a wrong.

## Why deleting a bad review is not a great idea.

Let’s face the truth. It’s not easy to remove a bad review. In some cases, it’s impossible to do so. Talking about Google, the legitimacy of the business matters most. Google values honest feedback from customers. So, we can’t just remove a review if we’re not happy with it. Besides, what’s the point of review sites if we choose to show only our good side?

If your review sites are all loaded with reviews appreciating you and not even pointing out a single problem, the customers may get suspicious. It may seem artificial and fake, thus inverting the effect of good reviews. Yes, the ‘too good to be true’ logic always pops up in our mind.

## Getting rid of bad reviews.

However positive bad reviews can turn out to be, our ultimate aim is to avoid them. We must set a goal to get rid of bad reviews altogether, though it’s not possible. Getting rid of them does not mean you’ve to delete or remove them. We have to deal with them to mitigate the damage they’ve done.

By facing the issue and taking positive actions to change them, we have to make sure we don’t receive the same kind of bad review again. Of course, when we fix one problem, another will come up. Take this as a journey to perfection. We may not be able to stop bad reviews completely, but we become better on the way.

The best way to project your positive reviews over negative ones is just getting more good reviews. As you get more good reviews one after another, negative ones will automatically be pushed down to the bottom of the list. Using tools like Cloodot can help you to gain more reviews like this easily.

Note that you’ll have to focus on responding to the review and solving the issue rather than turning them down.

## Your response matters.

It’s always better to respond to the review in question.

Remember that your potential customers will go through negative reviews as well. What is going to assure them about you is how you respond to the negative reviews or whether you choose to respond at all.

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The choice is yours- to respond to them maturely or to avoid them altogether. Answering the concerns of the reviewer is not only going to help you in winning back their trust, but also it will boost the confidence of potential customers in you. In other words, you can make amends with unhappy customers and show prospective clients that you’re trustworthy and responsible.

Your response to the negative reviews talks volumes about you. It displays your ability to deal with the issue and to offer solutions. It highlights your earnest desire to improve and to address the problems of your customers.

## How to respond to negative reviews?

We’ve seen the ‘why’ part. Let’s deal with the ‘how’ question now. You need to respond in a way that your customer feels acknowledged. Ideally, your response must prompt them to change their attitude towards you. First, you need to keep in mind these before you respond.

**Be calm**: though it may seem hard, it’s not impossible. Being emotional about the review can affect your response and thereby your reputation.

**Don’t take it personally**: It may seem like a personal attack to you. But, understand that it’s not. The customers most probably record the problem they have encountered. Though none of us are enthusiastic about criticism, let’s understand that it is not directed at us but to a shortcoming of our business.

**Face the problem**: Whatever the problem is, you have to face it. We can’t always run away from our problems. It’s now or never.

**Be sincere**: whether you’re apologizing or admitting your mistake, be sincere about it. The last thing your customers want is a hollow response.

**Find the right person to respond**: Every negative review is different and therefore must be treated differently. Finding the perfect person to address the issue is the key to producing the best response to a negative review. With tools like Cloodot, you can easily assign a conversation or review to anyone on your team.

**Correct respectfully if they’re wrong**: You cannot acknowledge your mistake if they’re groundless. Some customers may write wrong feedback too. Gently correct them and clear the misunderstanding.

**Pay attention to the actual problem**: Some customers may rant about anything and everything. We’ll have to pinpoint the issue and think about possible solutions. Set aside the phrases showing the emotions and dig deeper to get to the point. If they’ve just made some vague statements, you can calmly enquire about the issue they’re concerned with.

**Don’t defend yourself**: It’s not about proving who is right. When it comes to negative reviews, it’s always safer to stand in the ‘customer is always right’ position. Even slightly defensive notes can appear childish and can ruin your whole response. Keep in mind that your response is the reflection of your business. Denials and justifications can only help to make the conflict worse.

**Respond as quickly as possible**: Responding to the review after a long time won’t do any good at all. It’s always better to address the issue ASAP. But, however hard you try, you still may miss reviews. That’s when an all-in-one messaging and review management tool like Cloodot comes in handy. This way, you’ll stay updated about all the recent reviews and you can immediately respond to them.

Finally, let’s get to the ‘how to reply to bad reviews’ question. When you respond, you should:

* **Apologize**:

Acknowledging your mistake and sincerely apologizing are the first things you’ve to do. Saying sorry can make a lot of difference. It may even influence the unhappy customer and alter their sentiment. A simple sorry has the power to change the opinion of someone about you.

* **Appreciate their effort**:

No matter how terrible the review is, you just have to thank them for taking the trouble of writing a review. You may think thanking them is not reasonable, but it can also impact their attitude towards you and make them rethink their own words. So, appreciate them for letting you know the problem they’re facing.

* **Address their concerns**:

This is when we actually get to the issue and acknowledge the problem they’ve raised. If you’re considerate of their anxieties and concerns, it can do a great deal in restoring their loyalty.

* **Offer a solution**:

Now, you’ll offer them the solutions we’ve thought about. For this, brainstorm with your team quickly and try to come up with the best possible solution.

* **Take the conversation to a next level**:

  ![](/public/images/pexels-anna-shvets-3727469.jpg)

After suggesting a solution, offer the customer a private call where you can discuss the issue further. This willingness to take effort from your part can impact them and they may even decide to delete the review( but, don’t expect this).

*Next time you receive a bad review, smile to yourself that you perfectly know how to deal with the negative reviews. Though it may sound absurd, laughing at negative reviews can help a lot. Remind yourself of the positives of negative reviews and respond to them carefully. While taking them lightly, bear in mind the seriousness of the issue and take special care to fix them. After all, value negative reviews as constructive criticism and take them as an opportunity to improve and grow.*

Reviews are the most important ingredient for the success of your business -you may have heard this statement in many shapes and sizes.

Online reviews for growing your business

Reviews are the most important ingredient for the success of your business -you may have heard this statement in many shapes and sizes. And yes, you already know the importance of online reviews and how they are going to help you. But, did anybody tell you how exactly reviews are going to help you in growing your business? If not, this article is for you. From influencing customer’s decisions to ranking on top of search results, we’re going to list the perks of getting more reviews. Wait, there’s more- we will also tell you the best way to manage online reviews on your road to success. Here we go:

### Why are reviews important

Let’s see why reviews are important. Here are a few benefits of online reviews:

A great form of advertisement – The first thing first- good customer reviews are going to be the best advertisement you can have. What will attract a person considering your product or service than other people applauding your brand? More customer ratings and reviews you’ve got, more people will start to flow to your business. It's mass psychology that’s at work here, as people are more interested in using the ‘popular’ product or service. As more people find that you’re the favorite of many, they naturally prefer you to your competitors and as you guessed it, your business will automatically grow.

* ###### Influence customer’s decision: the key to convert -

You know for sure that customers will go through all your reviews before making a choice. For a confused person, positive reviews offer assurance that they’re making the right choice. Besides, customers are more likely to believe what others who bought the product have to say than what you have to say. Even if there are negative reviews, your commitment and responsibility will be properly highlighted by replying to them in the right way. Need to know more about making use of negative reviews? Check out our article on turning negative reviews to your merit here.

* ###### Get on top of search results-

Google ranks your business based on the credibility and authenticity of your business. How many customer reviews you get and how often you get them are crucial when it comes to evaluating your authenticity. It goes without saying that getting on top of search results increases your online visibility and thereby attracts more customers.

* ###### Get to know if your customers are satisfied-

Online customer reviews tell you a lot about how your customers are feeling about your product or service. It’s a great way to understand customer satisfaction and disappointments. Negative reviews offer a chance to recognize our shortcomings and can be used as fuel for improvement and growth. Knowing our customers is inevitable while running a business. Online product review not only gives you feedback on the product, but also helps you to evaluate your customer support. Plus, a heartfelt review of a customer can light up your day. You’ve to learn to deal with the negative reviews along the way too.

* ###### Evaluate your own performance (your team’s too)

You know how crucial self-evaluation is, especially when it’s about business. By evaluating online customer ratings and reviews, you’ll get a picture of yourself and how you can get better. Performance analysis plays a major role in making better decisions. Successful brands use tools like Cloodot to access visualized analysis of performance based on online interactions. Cloodot also offers a detailed report of your performance sent out to you.

## How to get more reviews?

That’s all about how best reviews are for your business. Now, it's time for the ‘how’ question.

Now that you actually appreciate the importance of reviews, the next question is about the best way to make use of online reviews. Managing online reviews include:

* ###### Request reviews in a convenient way
* ###### Share the reviews through social media
* ###### Engaging with every single review
* ###### Create a space to leave a review across platforms
* ###### Responding to them promptly
* ###### Identifying your shortcomings and making improvements
* ###### Evaluating performance

See in detail about using online reviews to grow your brand and leverage revenue, in our e-book on growing business with reviews.

Managing reviews across multiple platforms can be both tricky and tiresome. Cloodot makes asking for reviews, collecting them, and responding much easier. With an all-in-one inbox suite like Cloodot, you can find your reviews on multiple channels in one inbox. You can thus navigate through them and respond to them with convenience. Forget about the time-consuming online review collection and say hello to super-easy, single-click review requests. By keeping track of every message and review across platforms, your team can develop an excellent customer support system. Reviews are your stepping stones in creating a good online reputation. Cloodot is here to help you make your journey to a good reputation much smoother and effortless. Start with us today.

Making positive changes with negative reviews

Online reviews for growing your business

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