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As you all know, Instagram is the most famous social media app with over 500 million daily users, and it is even taking over Twitter with its new features and updates. On Instagram, adding your location can be a hidden gem for brands. There are two primary reasons why brands should embrace this feature: First, it allows you to share your business location with your followers, making it easier for people to discover you. Second, it's a fantastic way to inject some personality into your posts by using creative and unique location names.
Now, let's walk you through the process of creating a new location on Instagram. And, towards the end, we'll also share how you can tag multiple custom locations simultaneously.
To create a new location on Instagram, you'll need to start with Facebook, as the two platforms are connected. Follow these steps:
Open your Facebook app and create a post by tapping on "What's on your mind."
Click more on add to your post ,Select "Check in" to set up your location tag.
Ensure that you've granted "Location" permission to Facebook in your phone settings (you can disable it later).
Choose a name for your location exactly as you want it to appear on Instagram.
Pay attention to spaces, capitalization, and punctuation. Then, tap "Search."
If your new location doesn't already exist or if someone has a similar name registered, that's okay.
Once you're satisfied with the location name:
Scroll to the bottom of the screen.
Press the "+ Add [Location you just typed]" button.
Now that you've created your custom location, you can use it when posting on Instagram or scheduling a post in Preview. Simply select your new location from the options available.
As of now, there's no direct method to create a new location on Instagram without involving its parent company, Facebook. Instagram relies on Facebook for location data, so you'll need to use Facebook to add a new location.
But here's the silver lining: Instagram already has a wealth of custom locations created by users and brands. You can tap into this resource to find unique and interesting location names for your posts without having to go through the trouble of creating your own. It's a convenient way to add personality to your Instagram content.
Open your Instagram app and begin creating a story.
Look for the sticker icon, typically found among the creative tools.
From the list of available stickers, choose the "Location" sticker option.
In the search box provided, type the name of the custom location you've previously created.
From the search results, select the custom location you added earlier.
If needed, you can tap the sticker to make any adjustments or changes.
Including your business address in your Instagram profile is a smart move, as it enables users to directly access directions to your location through the Instagram app. The process is straightforward, but there are a couple of things to note:
Please Note: This feature is exclusively available to users with a business Instagram account. If you haven't switched to a professional account yet, we highly recommend doing so. It not only unlocks the address feature but also provides valuable tools and in-depth analytics for better Instagram business management.
Go to your profile by tapping on your profile picture.
Select "Edit Profile."
Scroll down and choose "Contact Options."
Enter your business address and tap "Done."
Return to "Contact Options" and save your changes.
Scroll further to "Profile Display" and ensure that "Display contact info" is visible.
Finally, tap "Done."
With these steps, your business address will be visible on your Instagram profile, making it easy for users to locate you and access directions with a simple click.
Adding a category to your Instagram location tag not only enhances its visibility but also makes it easier for users to discover you. Here's how to specify a category for your location:
First, create a new location tag or edit an existing one. This step is crucial to associating a category with your tag.
After creating or editing your location, tap on the location tag you've just made.
In the top-right corner of the screen, locate the three dots menu (often referred to as
the "Options" menu).
Choose "Suggest Edits" from the menu options.
Inside the "Suggest Edits" screen, look for the "Category" section and tap on "+Add Category."
A new window will appear. Here, type a word related to your business or field in the search box.
Choose a relevant category from the suggested list.
Finally, tap "Save" to confirm your selected category.
By following these steps, you'll associate a category with your Instagram location tag, making it more likely to appear in searches and helping users find your business or place more easily.
While adding your address to your Instagram bio and tagging a location are effective ways to showcase your business's location, there's a classic method for boosting your exposure: hashtags!
In addition to creating custom or event-specific hashtags, consider employing location hashtags. These can help users discover your content, even if they aren't actively searching for your exact location. The best part? It's a free and powerful way to promote your Instagram account!
Examples of Location Hashtags:
Use city hashtags like #Celeine or #Charlotte to target a broader audience.
Opt for local location hashtags like #GoldenGateBridge or #Stowe for more specific targeting.
Explore local industry hashtags like #thailandfood or #IGersBoston to connect with niche audiences.
Boost your small business presence with hashtags like #streetfood and #shoplocal.
Adding a location hashtag is a breeze. Just type it into your Instagram captions!
To find the most effective location hashtags for your area, consider searching for relevant options. You can also take inspiration from what your competitors are doing to attract and engage your audience effectively.
Adding location to your Instagram is good for your brand and your followers, either for increased discoverability or to show some personality with location names. If you are an upcoming business or large enterprise and want to increase your brand visibility through Instagram and other social media channels, you can always join hands with Cloodot.
Now, Cloodot has a solution for that too. We are completely AI-based and have an AI-powered magic reply button, template replies, contact filters for lead management, and much more, which can reduce your workload by 90%. So, why don't you let Cloodot manage your brand while you enjoy a cup of coffee?
Why not give it a try and see for yourself what Cloodot can do for your company?